Creative Director + Art Direction
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Perfect Nonsense

SCENTS THAT MAKE NO SENSE YET AROUSE EVERY SENSE

A campaign designed to support an intriguing portfolio of new scents. Based on two main ingredients that shouldn’t work, coming together in a unique blend to create Perfect Nonsense.

We turned our hero ingredients into characters that just met serendipitously through unexpected encounters. The universe feels recognisable but there are a few peculiarities thrown in to the blend.

CD + AD - Dionne Hélène
Model Photographer - Elliott Wilcox
Product Photographer - Gary Didsbury
Product Styling - Kate French
Set Designer - Helen Macintyre & David O’Neill
Hair - Mike O’Gorman
Hair Assistant - Mai Saito
Styling - Issie Gibbons
Styling Assistant - Lacie Gittins
Copy Writer - James Monteiro
DOP - Josh Bamber
1st AC - Liam Cosgrove
Gaffer- Arron Westhead
Production - One Production
Digi - Tom Ortiz
Lighting + Tech - Jared Price, Charlotte Hartley, Doug Mclean
Manicurist - Sophie Greenslade
Talent - Nicholas, Jenni, Salome, Luis, Lulu, Olo, Mia, Lily